Pitt Michael B, Berger Jennifer N, Sheehan Karen M
Department of Pediatrics, University of Minnesota Masonic Children's Hospital, M653 2450 Riverside Avenue South, Minneapolis, MN 55454, USA.
Ann & Robert H. Lurie Children's Hospital of Chicago; 225 E Chicago Avenue, Chicago, IL 60611, USA.
Children (Basel). 2016 Nov 1;3(4):23. doi: 10.3390/children3040023.
This study examined 3218 advertisements from the two parenting magazines with highest circulation in the United States. The authors compared each advertisement for a product for use by children, against all the published recommendations of the American Academy of Pediatrics (AAP) on topics such as toy safety, helmet use, age-defined choking hazards, infant sleep safety, and others. Any advertisement with images or products which went against a published AAP recommendation was deemed as non-adherence and was categorized according to the statement it contradicted. Nearly one in six (15.7%) of the advertisements contained example(s) of non-adherence to AAP recommendations, with twelve categories of offense represented. Categories ranked by overall share from most to least include: non-Food and Drug Administration (FDA) approved medical treatments, age-defined choking hazards, vitamins, cold medicine, formula, oral care, screen time, toy/playground safety, infant sleep, nutrition, water safety, and fall risk. Given that repeated exposure to messages in advertisements has been associated with changes in health decision-making, and parents often turn to parenting magazines for advice and ideas regarding their children, the publishers might consider screening the content in order to prevent confusing and potentially dangerous messages from being disseminated in the media.
本研究调查了美国发行量最大的两本育儿杂志上的3218则广告。作者将每一则儿童用品广告与美国儿科学会（AAP）在玩具安全、头盔使用、按年龄界定的窒息危险、婴儿睡眠安全等主题上发布的所有建议进行了比较。任何带有违背AAP已发布建议的图片或产品的广告都被视为不遵守规定，并根据其违背的声明进行分类。近六分之一（15.7%）的广告包含不遵守AAP建议的例子，涉及十二类违规行为。按总体占比从高到低排列的类别包括：未经食品药品监督管理局（FDA）批准的医疗治疗、按年龄界定的窒息危险、维生素、感冒药、配方奶粉、口腔护理、屏幕使用时间、玩具/游乐场安全、婴儿睡眠、营养、水安全和跌倒风险。鉴于广告中的信息反复接触与健康决策的变化有关，而且家长们经常向育儿杂志寻求有关孩子的建议和想法，出版商可能会考虑对内容进行筛选，以防止在媒体上传播令人困惑且可能危险的信息。
