The language of magnitude comparison.

When 2 objects differ in magnitude, their relation can be described with a "smaller" comparative (e.g., less, shorter, lower) or a "larger" comparative (e.g., more, taller, higher). We show that, across multiple dimensions and tasks, English speakers preferentially use the latter. In sentence completion tasks, this higher use of larger comparatives (HULC) effect is more pronounced when the larger item is presented on the left (for simultaneous presentation) or second (for sequential presentation). The HULC effect is not diminished by making the 2 items more similar, but it is somewhat lessened when both objects are of low magnitude. These results illuminate the processes underlying the judgment and representation of relative magnitudes.