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社交媒体及其在生物防范中的双重用途:动物生物恐怖主义事件中的沟通与可视化工具

Social media and its dual use in biopreparedness: communication and visualization tools in an animal bioterrorism incident.

作者信息

Sjöberg Elisabeth, Barker Gary C, Landgren Jonas, Griberg Isaac, Skiby Jeffrey E, Tubbin Anna, von Stapelmohr Anne, Härenstam Malin, Jansson Mikael, Knutsson Rickard

机构信息

Elisabeth Sjöberg is Communications Officer, Department of Security, National Veterinary Institute, Uppsala, Sweden. Gary C. Barker, PhD, is Principal Scientist, Institute of Food Research, Gut Health and Food Safety, Norwich Research Park, Colney, Norwich, United Kingdom. Jonas Landgren, PhD, is Assistant Professor, Head of Division Interaction Design, Chalmers University of Technology and Gothenburg University, Sweden. Isaac Griberg is Social Media Officer, International Committee of the Red Cross Institute, Geneva, Switzerland. Jeffrey E. Skiby is Senior Communications Officer, Division of Food Microbiology, Technical University of Denmark, Søborg, Denmark. Anna Tubbin is Communications Officer, Swedish Board of Agriculture, Jönköping Sweden. Anne von Stapelmohr is Coordinator of Crisis Communication, Swedish Contingency Agency, Stockholm, Sweden. Malin Härenstam is Head of Communication, National Veterinary Institute, Uppsala, Sweden. Mikael Jansson is Communications Officer, Swedish University of Agricultural Sciences, Uppsala, Sweden. Rickard Knutsson, PhD, is Director of Security Department, National Veterinary Institute , Uppsala, Sweden .

出版信息

Biosecur Bioterror. 2013 Sep;11 Suppl 1:S264-75. doi: 10.1089/bsp.2013.0014.

DOI:10.1089/bsp.2013.0014
PMID:23971817
Abstract

This article focuses on social media and interactive challenges for emergency organizations during a bioterrorism or agroterrorism incident, and it outlines the dual-use dilemma of social media. Attackers or terrorists can use social media as their modus operandi, and defenders, including emergency organizations in law enforcement and public and animal health, can use it for peaceful purposes. To get a better understanding of the uses of social media in these situations, a workshop was arranged in Stockholm, Sweden, to raise awareness about social media and animal bioterrorism threats. Fifty-six experts and crisis communicators from international and national organizations participated. As a result of the workshop, it was concluded that emergency organizations can collect valuable information and monitor social media before, during, and after an outbreak. In order to make use of interactive communication to obtain collective intelligence from the public, emergency organizations must adapt to social networking technologies, requiring multidisciplinary knowledge in the fields of information, communication, IT, and biopreparedness. Social network messaging during a disease outbreak can be visualized in stream graphs and networks showing clusters of Twitter and Facebook users. The visualization of social media can be an important preparedness tool in the response to bioterrorism and agroterrorism.

摘要

本文聚焦于生物恐怖主义或农业恐怖主义事件期间应急组织面临的社交媒体及互动挑战,并概述了社交媒体的两用困境。攻击者或恐怖分子可将社交媒体用作其作案手段,而包括执法部门以及公共卫生和动物卫生领域的应急组织在内的防御者,则可将其用于和平目的。为了更好地了解社交媒体在这些情况下的用途,在瑞典斯德哥尔摩举办了一次研讨会,以提高对社交媒体和动物生物恐怖主义威胁的认识。来自国际和国家组织的56名专家及危机沟通人员参加了此次研讨会。研讨会得出的结论是,应急组织可在疫情爆发前、爆发期间和爆发后收集有价值的信息并监测社交媒体。为了利用互动式沟通从公众那里获取集体智慧,应急组织必须适应社交网络技术,这需要信息、通信、信息技术和生物防范等领域的多学科知识。疾病爆发期间的社交网络信息可在展示推特和脸书用户群组的流图和网络中可视化呈现。社交媒体的可视化呈现可成为应对生物恐怖主义和农业恐怖主义的一项重要防范工具。

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