Kent State University, Kent, OH, United States.
Body Image. 2013 Sep;10(4):566-73. doi: 10.1016/j.bodyim.2013.07.009. Epub 2013 Sep 3.
This research examined the effects of appearance-based comparisons to muscular and slender idealized male bodies and the contribution of internalization and social comparison to change in body dissatisfaction. Participants were 111 male undergraduates who completed measures of body dissatisfaction, internalization, and social comparison and viewed images of either muscular or slender men in advertisements or product-only advertisements. Results indicated that exposure to both muscular and slender images was associated with an increase in body dissatisfaction, with no significant differences in the change in body dissatisfaction between the two image conditions. Internalization and trait social comparison were each associated with an increase in body dissatisfaction; however, upward social comparison was only a significant predictor of a change in body dissatisfaction for the males who viewed muscular images. These results highlight the impact of slender models on young men's body dissatisfaction and support the examination of media literacy interventions with this population.
本研究考察了基于外观的与肌肉发达和苗条理想化男性身体的比较以及内化和社会比较对身体不满变化的影响。参与者是 111 名男性本科生，他们完成了身体不满、内化和社会比较的测量，并在广告或仅产品广告中观看了肌肉发达或苗条男性的图像。结果表明，接触肌肉发达和苗条的图像都与身体不满的增加有关，两种图像条件下身体不满的变化没有显著差异。内化和特质社会比较都与身体不满的增加有关；然而，对于观看肌肉发达图像的男性，向上社会比较只是身体不满变化的一个显著预测因素。这些结果强调了苗条模特对年轻男性身体不满的影响，并支持对这一人群进行媒体素养干预的研究。
