León Bienvenido, Erviti M Carmen
University of Navarra, Spain
University of Navarra, Spain.
Public Underst Sci. 2015 Feb;24(2):183-99. doi: 10.1177/0963662513500196. Epub 2013 Sep 6.
The images used by the media to represent science can help people's understanding of complex processes and create meaningful links with audiences. This is particularly relevant in the case of climate change (CC), an important phenomenon that, nevertheless, is often perceived as a remote issue, with no relevance to daily life. This article presents the main results of a research on the images used in television news to represent CC. From a sample of 1476.4 hours of Spanish television news programmes, a content analysis of 78 stories on climate change was carried out. This was complemented with six semi-structured interviews at five TV newsrooms. Results indicate that the low rate of coverage of CC can be related to the scarcity of attractive images available to the channels.
媒体用于呈现科学的图像有助于人们理解复杂的过程，并与受众建立有意义的联系。在气候变化（CC）的情况下，这一点尤为相关，气候变化是一个重要现象，但人们往往认为它是一个遥远的问题，与日常生活无关。本文介绍了一项关于电视新闻中用于呈现气候变化的图像的研究的主要结果。从1476.4小时的西班牙电视新闻节目样本中，对78个关于气候变化的报道进行了内容分析。此外，还在五个电视台新闻编辑室进行了六次半结构化访谈作为补充。结果表明，气候变化报道率低可能与各频道可用的有吸引力的图像稀缺有关。
