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[巴西杂志中女性身体的图像与呈现]

[Images and representations of the female body in Brazilian magazines].

作者信息

de Souza Márcia Rebeca Rocha, de Oliveira Jeane Freitas, do Nascimento Enilda Rosendo, Carvalho Evanilda Souza de Santana

机构信息

Centro de Atenção Psicossocial para usuários de Alcool e outras Drogas (CAPSad) Gregório de Matos em Salvador-BA, Brasil.

出版信息

Rev Gaucha Enferm. 2013 Jun;34(2):62-9. doi: 10.1590/s1983-14472013000200008.

DOI:10.1590/s1983-14472013000200008
PMID:24015463
Abstract

This documentary, qualitative, descriptive study has the objective to analyze images and representations of the female body and their relation to drug use in the content of articles published in four magazines with national circulation (Veja, Isto E, Boa Forma, Claúdia). The articles selected were submitted to the technique of content analysis, with three thematic groups identified: the body as an incentive to use drugs; risks to the body resulting from drug use; and the search for the perfect body through drug use. The data showed that the media reproduces rigid aesthetic standards, exposing women to social and health offenses that stimulate drug use, either autonomously or by prescription. The search for beauty and the appeal to feminine eroticism, published through the communication channels analyzed limit the social importance of women by using images that link them to the status of sexual object.

摘要

这项定性的描述性纪录片研究旨在分析在四份全国发行的杂志(《请看》《就是这样》《好身材》《克劳迪娅》)上发表的文章内容中女性身体的形象和呈现方式及其与吸毒的关系。所选文章采用内容分析法,确定了三个主题组:身体作为吸毒的诱因;吸毒对身体造成的风险;以及通过吸毒追求完美身材。数据显示,媒体再现了刻板的审美标准,使女性面临刺激吸毒的社会和健康侵害,这些侵害或是自主产生,或是通过处方导致。通过所分析的传播渠道发布的对美的追求和对女性色情的诉求,利用将女性与性对象地位联系起来的形象,限制了女性的社会重要性。

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