Institute for Preventive Medicine and Public Health, Hanoi Medical University, Hanoi, Vietnam.
Prev Chronic Dis. 2013 Sep 12;10:E153. doi: 10.5888/pcd10.120348.
The media play a critical role in tobacco control. Knowledge about the exposure of a population to antismoking information can provide information for planning communication activities in tobacco control. We examined exposure to antismoking information associated with socioeconomic and demographic factors among adults (≥15 years) in Vietnam.
The Global Adult Tobacco Survey (GATS) is a nationally representative household survey of noninstitutionalized men and women aged 15 years or older and was conducted in Vietnam in 2010 (N = 9,925). We used GATS data on exposure to sources of antismoking information and analyzed associations among socioeconomic and demographic groups.
An estimated 91.6% of the adult population was exposed to at least 1 source of antismoking information, and the mean number of sources of exposure was 3.7. Compared with their counterparts, respondents who were older, had higher education levels, higher economic status, and higher knowledge levels about the health consequences of smoking were more likely to be exposed to any source of antismoking information and to more informational sources. The most common source of exposure was television (85.9%). Respondents of higher social class (education, occupation, wealth) had more exposure through modern media sources (television), and respondents of lower social class were exposed to more traditional sources such as radio or loudspeakers.
Exposure to at least 1 source of antismoking information is high in Vietnam, and the number and type of source varied by sociodemographic group. Use of multiple communication channels is recommended to reinforce antismoking messages and to reach different groups in the population.
媒体在烟草控制中起着至关重要的作用。了解人群接触反吸烟信息的情况可以为烟草控制中的传播活动规划提供信息。我们研究了越南成年人（≥15 岁）接触与社会经济和人口统计学因素相关的反吸烟信息的情况。
全球成人烟草调查（GATS）是一项对非机构化的 15 岁及以上男女进行的全国代表性家庭调查，于 2010 年在越南进行（N=9925）。我们使用 GATS 数据来研究接触反吸烟信息的来源与社会经济和人口统计学群体之间的关联。
估计有 91.6%的成年人口接触到至少 1 种反吸烟信息来源，接触信息的平均来源数量为 3.7。与同龄人相比，年龄较大、教育程度较高、经济状况较好、对吸烟对健康的危害认识较高的受访者更有可能接触到任何反吸烟信息来源，并且接触到的信息来源也更多。最常见的信息来源是电视（85.9%）。社会阶层较高（教育、职业、财富）的受访者更多地通过现代媒体来源（电视）接触信息，而社会阶层较低的受访者更多地接触到广播或扬声器等传统信息来源。
越南至少有 1 种反吸烟信息来源的接触率很高，接触信息的数量和类型因社会人口统计学群体而异。建议使用多种传播渠道来加强反吸烟信息，并覆盖人口中的不同群体。
