Adams Catherine, Rennie Laura, Uskul Ayse K, Appleton Katherine M
Queen's University, Belfast, UK.
University of Essex, UK.
J Health Psychol. 2015 Aug;20(8):1037-48. doi: 10.1177/1359105313506760. Epub 2013 Nov 11.
In this study, participants (N = 223) were randomised to visualise snacking on fruit, visualise snacking on biscuit bars or no visualisation, and intentions and attitudes towards fruit and biscuit bars, immediate selection of fruit or biscuit bars and subsequent consumption were measured. No effects of visualising snacking on fruit were found once background variables were taken into account. Visualising snacking on biscuit bars, however, resulted in greater intentions to consume biscuit bars (smallest β = 0.19, p < 0.01). These findings suggest that specifics of the visualised target behaviour may be important in visualisation. Further investigation is needed before recommending visualisation for increasing fruit consumption.
在本研究中，参与者（N = 223）被随机分为三组，分别是想象吃水果零食、想象吃饼干棒或不进行想象，随后测量他们对水果和饼干棒的意向与态度、对水果或饼干棒的即时选择以及后续消费情况。在考虑背景变量后，未发现想象吃水果零食有任何效果。然而，想象吃饼干棒会导致更高的食用饼干棒意向（最小β = 0.19，p < 0.01）。这些发现表明，想象的目标行为细节在想象过程中可能很重要。在推荐使用想象来增加水果消费之前，还需要进一步研究。
