Qazvin Research Center for Social Determinants of Health, Qazvin University of Medical Sciences, Iran; Department of Public Health, Qazvin University of Medical Sciences, Qazvin, Iran.
Department of Public Health, Qazvin University of Medical Sciences, Qazvin, Iran.
Waste Manag. 2014 Jun;34(6):980-6. doi: 10.1016/j.wasman.2013.10.028. Epub 2013 Nov 16.
Understanding the factors influencing recycling behaviour can lead to better and more effective recycling programs in a community. The goal of this study was to examine factors associated with household waste behaviours in the context of the theory of planned behaviour (TPB) among a community sample of Iranians that included data collection at time 1 and at follow-up one year later at time 2. Study participants were sampled from households under the coverage of eight urban health centers in the city of Qazvin. Of 2000 invited households, 1782 agreed to participate in the study. A self-reported questionnaire was used for assessing socio-demographic factors and the TPB constructs (i.e. attitude, subjective norms, perceived behavioural control, and intention). Furthermore, questions regarding moral obligation, self-identity, action planning, and past recycling behaviour were asked, creating an extended TPB. At time 2, participants were asked to complete a follow-up questionnaire on self-reported recycling behaviours. All TPB constructs had positive and significant correlations with each other. Recycling behaviour at time 1 (past behaviour) significantly related to household waste behaviour at time 2. The extended TPB explained 47% of the variance in household waste behaviour at time 2. Attitude, perceived behavioural control, intention, moral obligation, self-identity, action planning, and past recycling behaviour were significant predictors of household waste behaviour at time 2 in all models. The fact that the expanded TPB constructs significantly predicted household waste behaviours holds great promise for developing effective public campaigns and behaviour-changing interventions in a region where overall rates of household waste reduction behaviours are low. Our results indicate that educational materials which target moral obligation and action planning may be particularly effective.
了解影响回收行为的因素可以在社区中导致更好和更有效的回收计划。本研究的目的是在理论的计划行为(TPB)的背景下,检查与家庭废物行为相关的因素,包括在时间 1 收集的数据和一年后的时间 2 进行的随访。研究参与者是从覆盖卡泽万市 8 个城市健康中心的家庭中抽样的。在邀请的 2000 户家庭中,有 1782 户同意参加研究。使用自我报告问卷评估社会人口因素和 TPB 结构(即态度、主观规范、感知行为控制和意图)。此外,还询问了有关道德义务、自我认同、行动计划和过去回收行为的问题,创建了一个扩展的 TPB。在时间 2,要求参与者完成关于自我报告的回收行为的后续问卷。所有 TPB 结构彼此之间都有积极和显著的相关性。时间 1 的回收行为(过去行为)与时间 2 的家庭废物行为显著相关。扩展的 TPB 解释了时间 2 家庭废物行为的 47%。态度、感知行为控制、意图、道德义务、自我认同、行动计划和过去的回收行为是所有模型中时间 2 家庭废物行为的显著预测因素。扩展的 TPB 结构显著预测家庭废物行为这一事实,为在一个家庭废物减少行为总体率较低的地区制定有效的公众宣传和行为改变干预措施提供了巨大的希望。我们的研究结果表明,针对道德义务和行动计划的教育材料可能特别有效。
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