Vet Rec. 2013 Dec 14;173(23):570. doi: 10.1136/vr.f7430.
Persuading someone to change their behaviour, whether for their own benefit or for that of their pet, is not an easy task. A session at this year's BVA Congress considered strategies to encourage people to 'change the norm'. Kathryn Clark reports.
说服某人改变他们的行为，无论是为了他们自己的利益还是他们的宠物的利益，都不是一件容易的事。今年的 BVA 大会上的一个会议讨论了鼓励人们“改变规范”的策略。凯瑟琳·克拉克报道。
