Susan B. Sorenson and Jia Xue are with the School of Social Policy and Practice and Rui Shi and Jingwen Zhang are with the Annenberg School for Communication, University of Pennsylvania, Philadelphia. All authors are also with the Evelyn Jacobs Ortner Center on Family Violence, University of Pennsylvania.
Am J Public Health. 2014 Apr;104(4):702-7. doi: 10.2105/AJPH.2013.301629. Epub 2014 Feb 13.
We examined the content and usability of the Web sites of agencies serving women victims of violence.
We entered the names of a systematic 10% sample of 3774 agencies listed in 2 national directories into a search engine. We took (in April 2012) and analyzed screenshots of the 261 resulting home pages and the readability of 193 home and first-level pages.
Victims (94%) and donors (68%) were the primary intended audiences. About one half used social media and one third provided cues to action. Almost all (96.4%) of the Web pages were rated "fairly difficult" to "very confusing" to read, and 81.4% required more than a ninth-grade education to understand.
The service and marketing functions were met fairly well by the agency home pages, but usability (particularly readability and offer of a mobile version) and efforts to increase user safety could be improved. Internet technologies are an essential platform for public health. They are particularly useful for reaching people with stigmatized health conditions because of the anonymity allowed. The one third of agencies that lack a Web site will not reach the substantial portion of the population that uses the Internet to find health information and other resources.
我们研究了为暴力受害妇女服务的机构网站的内容和可用性。
我们将在两个国家目录中列出的 3774 个机构的 10%系统抽样名称输入搜索引擎。我们于 2012 年 4 月获取并分析了 261 个结果主页的屏幕截图，以及 193 个主页和一级页面的可阅读性。
受害者（94%）和捐赠者（68%）是主要的预期受众。大约一半的机构使用了社交媒体，三分之一的机构提供了行动提示。几乎所有（96.4%）的网页阅读评级为“相当难”到“非常混乱”，81.4%的网页需要高于 9 年级的教育程度才能理解。
机构主页在服务和营销功能方面表现相当不错，但可用性（特别是可阅读性和提供移动版本）以及提高用户安全性的努力可以得到改进。互联网技术是公共卫生的一个重要平台。由于允许匿名，它们对于那些因健康状况而感到羞耻的人特别有用，因为他们会使用互联网来查找健康信息和其他资源。三分之一没有网站的机构将无法接触到使用互联网来寻找健康信息和其他资源的大部分人群。
