Ramo Danielle E, Liu Howard, Prochaska Judith J
Am J Health Promot. 2015 Mar-Apr;29(4):e126-35. doi: 10.4278/ajhp.130326-QUAL-128. Epub 2014 Feb 27.
To determine whether young adults are interested in a Facebook intervention for smoking cessation and to inform the design of such an intervention.
Mixed-methods.
Participants throughout the United States were recruited through Facebook.
Young adults aged 18 to 25 years who had smoked at least once in the past month.
Participants (N = 570) completed an online survey of tobacco and social media use. A subset of 30 survey completers, stratified by motivation to quit smoking, agreed to participate in a structured interview over online chat. Themes were identified by using grounded theory.
Approximately a third of the full sample (31%) reported they would want to get help to quit smoking by using Facebook. Interest in using Facebook to quit was greater among those who were more motivated to quit (χ(2) = 75.2, p < .001), had made a quit attempt in the past year (χ(2) = 16.0, p < .001), and had previously used the Internet for assistance with a quit attempt (χ(2) = 6.2, p = .013). In qualitative interviews, social support and convenience were identified as strengths of a Facebook intervention, while privacy was the main issue of concern.
Nearly one in three young adult smokers on Facebook expressed interest in using Facebook for quitting smoking. Social media approaches that respect privacy and tailor to readiness to quit are likely to maximize participation.
确定年轻成年人是否对通过脸书进行戒烟干预感兴趣，并为这种干预措施的设计提供信息。
混合方法。
通过脸书招募了美国各地的参与者。
年龄在18至25岁之间、过去一个月内至少吸烟一次的年轻成年人。
参与者（N = 570）完成了一项关于烟草和社交媒体使用的在线调查。30名完成调查的参与者按戒烟动机分层，同意通过在线聊天参与结构化访谈。通过扎根理论确定主题。
在整个样本中，约三分之一（31%）的人表示他们希望通过脸书获得戒烟帮助。在那些戒烟动机更强的人（χ(2) = 75.2，p < .001）、过去一年曾尝试戒烟的人（χ(2) = 16.0，p < .001）以及之前曾利用互联网辅助戒烟的人（χ(2) = 6.2，p = .013）中，利用脸书戒烟的兴趣更大。在定性访谈中，社会支持和便利性被确定为脸书干预措施的优势，而隐私是主要关注点。
脸书上近三分之一的年轻成年吸烟者表示有兴趣利用脸书戒烟。尊重隐私并根据戒烟意愿量身定制的社交媒体方法可能会使参与度最大化。
