Pattison Kristina F, Zentall Thomas R
Department of Psychology, University of Kentucky, Lexington, KY, 40506, USA.
Anim Cogn. 2014 Jul;17(4):1019-22. doi: 10.1007/s10071-014-0735-2. Epub 2014 Mar 18.
The less is more effect, an example of an affect heuristic, can be shown in humans when they give greater value to a set of six baseball cards in perfect condition, than to the same set of six perfect cards together with three additional cards each with some value but in fair condition. A similar effect has been reported in monkeys which will eat both grapes and cucumbers but prefer grapes, when they prefer a single grape over a single grape plus a slice of cucumber. In the present experiment, we tested the less is more effect with a nonprimate but social species, dogs. We used dogs that would eat a slice of carrot and a slice of cheese but preferred the cheese. When we then gave them a choice between a slice of cheese and a slice of cheese plus a slice of carrot, most dogs preferred the single slice of cheese. Thus, the less is more effect appears to occur in several species.
少即是多效应是情感启发式的一个例子,当人类认为一套六张保存完好的棒球卡比同样的六张完美卡片再加上三张每张都有一定价值但品相一般的卡片更有价值时,就体现了这种效应。在猴子身上也有类似的效应被报道,猴子会吃葡萄和黄瓜,但更喜欢葡萄,当它们更喜欢一颗葡萄而不是一颗葡萄加一片黄瓜时。在本实验中,我们用一种非灵长类但具有社会性的物种——狗,来测试少即是多效应。我们使用的狗会吃一片胡萝卜和一片奶酪,但更喜欢奶酪。然后当我们让它们在一片奶酪和一片奶酪加一片胡萝卜之间做出选择时,大多数狗更喜欢单片奶酪。因此,少即是多效应似乎在多个物种中都会出现。