[利用社会营销增加墨西哥城学龄儿童的饮水量]
[Use of social marketing to increase water consumption among school-age children in Mexico City].
作者信息
Carriedo Ángela, Bonvecchio Anabelle, López Nancy, Morales Maricruz, Mena Carmen, Théodore Florence L, Irizarry Laura
机构信息
Departamento de Nutrición de Comunidades, Centro de Investigación en Nutrición y Salud, Instituto Nacional de Salud Pública, Cuernavaca, Morelos, México.
出版信息
Salud Publica Mex. 2013;55 Suppl 3:388-96.
OBJECTIVE
To increase water consumption in school children in Mexico City through a social marketing intervention.
MATERIALS AND METHODS
Cluster quasi-experimental design. Intervention of three months in schools, including water provision and designed based on social marketing. Reported changes in attitude, knowledge and behavior were compared pre and post intervention.
RESULTS
Children of the intervention group (n=116) increased in 38% (171 ml) water consumption during school time, control group (n=167) decreased its consumption in 21% (140 ml) (p<0.05), according to their reported consumption. In a sub-sample reported consumption of sweetened beverages decreased 437 ml in the IG and 267 ml in the CG (p<0.05).
CONCLUSION
Social marketing and environmental modifications were effective on increasing water consumption among children, strategy that might contribute to mitigate childhood obesity.
目的
通过社会营销干预增加墨西哥城学童的饮水量。
材料与方法
整群准实验设计。在学校进行为期三个月的干预，包括提供饮用水，并基于社会营销进行设计。比较干预前后报告的态度、知识和行为变化。
结果
根据报告的饮水量，干预组（n = 116）的儿童在校期间饮水量增加了38%（171毫升），对照组（n = 167）的饮水量减少了21%（140毫升）（p<0.05）。在一个子样本中，干预组报告的含糖饮料消费量减少了437毫升，对照组减少了267毫升（p<0.05）。
结论
社会营销和环境改善对增加儿童饮水量有效，该策略可能有助于缓解儿童肥胖问题。
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