Mackert Michael, Lazard Allison, Champlin Sara, Liang Ming-Ching, Mabry Amanda, Stroever Stephanie, Guadagno Marie, Watkins Lynda
Department of Advertising, The University of Texas at Austin, Austin, TX; The University of Texas Health Science Center at Houston School of Public Health, Houston, TX.
Department of Advertising, The University of Texas at Austin, Austin, TX.
Am J Infect Control. 2014 May;42(5):530-2. doi: 10.1016/j.ajic.2014.01.017.
Two posters were designed to encourage hospital staff hand hygiene. One focused on broad benefits of hand hygiene to patients and staff, and the other highlighted hand hygiene as a long-known measure to infection control. The former was better received in terms of attention, likability, and potential to promote hand hygiene. A third-person effect, the perception of stronger impact of communication messages on others, was observed. Implications on health promotion message design were discussed.
设计了两张海报以鼓励医院工作人员保持手部卫生。一张海报聚焦于手部卫生对患者和工作人员的广泛益处，另一张则强调手部卫生是一种长期以来已知的感染控制措施。就关注度、受欢迎程度以及促进手部卫生的潜力而言，前者更受欢迎。观察到了第三人效应，即认为传播信息对他人的影响更大。讨论了对健康促进信息设计的启示。
