The discrepancy in the perception of the public-political speech in Croatia.

Key place in this paper takes the study of political speech in the Republic of Croatia and their impact on voters, or which keywords are in political speeches and public appearances of politicians in Croatia that their voting body wants to hear. Given listed below we will define the research topic in the form of a question - is there a discrepancy in the perception of the public-political speech in Croatia, and which keywords are specific to the two main regions in Croatia and that inhabitant these regions respond. Marcus Tullius Cicero, the most important Roman orator, he used a specific associative mnemonic technique that is called "technique room". He would talk expound on keywords and conceptual terms that he needed for the desired topic and join in these make them, according to the desired order, in a very creative and unique way, the premises of the house or palace, which he knew well. Then, while holding the speech intended to pass through rooms of the house or palace and then put keywords and concepts come to mind, again according to the desired order. Given that this is a specific kind of research political speech that is relatively recent in Croatia, it should be noted that there is still, this kind of political communication is not sufficiently explored. Particularly the emphasis on the impact and use of keywords specific to the Republic of Croatia, in everyday public and political communication. The paper will be analyzed the political, campaign speeches and promises several winning candidates, and now Croatian MEPs, specific keywords related to: economics, culture, science, education and health. The analysis is based on comparison of the survey results on the representation of key words in the speeches of politicians and qualitative analysis of the speeches of politicians on key words during the election campaign.