Weijs Cynthia A, Coe Jason B, Muise Amy, Christofides Emily, Desmarais Serge
Department of Population Medicine, Ontario Veterinary College (C.W., J.C.), and Psychology Department (A.M., E.C., S.D.), University of Guelph, Guelph, ON, Canada.
J Am Anim Hosp Assoc. 2014 Jul-Aug;50(4):227-36. doi: 10.5326/JAAHA-MS-6069.
From the Social media use by health professionals occurs in a digital environment where etiquette has yet to be solidly defined. The objectives of this study were to explore veterinarians' personal use of Facebook, knowledge of privacy settings, and factors related to sharing personal information online. All American Animal Hospital Association member veterinarians with a valid e-mail address (9469) were invited to complete an online survey about Facebook (e.g., time spent on Facebook, awareness of consequences, types of information posted). Questions assessing personality dimensions including trust, popularity, self-esteem and professional identity were included. The response rate was 17% (1594 of 9469); 72% of respondents (1148 of 1594) had a personal Facebook profile. Veterinarians were more likely to share information on Facebook than they would in general. Trust, need for popularity, and more time spent on Facebook predicted more disclosure of personal information on Facebook. Awareness of consequences and increased veterinary experience predicted lesser disclosure. As veterinary practices use Facebook to improve client services, they need also to manage risks associated with online disclosure by staff. Raising awareness of reputation management and consequences of posting certain types of information to Facebook is integral to protecting the individual, the practice, and the veterinary profession.
健康专业人员使用社交媒体是在一个礼仪尚未明确界定的数字环境中进行的。本研究的目的是探讨兽医个人使用脸书的情况、对隐私设置的了解以及与在线分享个人信息相关的因素。所有拥有有效电子邮件地址的美国动物医院协会会员兽医（共9469名）受邀完成一项关于脸书的在线调查（例如，在脸书上花费的时间、对后果的认知、发布的信息类型）。调查还包括评估性格维度的问题，如信任、受欢迎程度、自尊和职业认同。回复率为17%（9469人中的1594人）；72%的受访者（1594人中的1148人）有个人脸书资料。兽医在脸书上比在一般情况下更有可能分享信息。信任、对受欢迎程度的需求以及在脸书上花费更多时间预示着在脸书上会更多地披露个人信息。对后果的认知以及增加的兽医经验预示着较少的披露。随着兽医诊所利用脸书改善客户服务，他们还需要管理与员工在线披露相关的风险。提高对声誉管理的认识以及在脸书上发布某些类型信息的后果的认识，对于保护个人、诊所和兽医行业至关重要。
