Caraballo Ralph S, Wang Xu, Xu Xin
National Center for Chronic Disease Prevention and Health Promotion, Office on Smoking and Health, Centers for Disease Control and Prevention, Atlanta, Georgia, USA.
BMJ Open. 2014 Jun 4;4(6):e004685. doi: 10.1136/bmjopen-2013-004685.
The raising unit price of cigarette has been shown to be one of the most effective ways of reducing cigarette consumption and increasing rates of successful quitting. However, researchers have shown that price-sensitive smokers have used a variety of strategies to mitigate the effect of the rising price of cigarettes on their smoking habits. In particular, 23-34% of adult smokers in the US use cheaper brands, and 18-55% use coupons or promotions. Little is known about the discount use by type of brands. As such, the main purpose of this analysis is to evaluate the uses and price discount effects of these price-related discounts by manufacturers and major brands.
An analysis based on the cross-sectional 2009-2010 National Adult Tobacco Survey (NATS).
11 766 current smokers aged 18 or above in the USA.
Price-related discount was defined as smokers who used coupons, rebates, buy-one-get-one-free, two-for-one or any other special promotions for their last cigarettes purchase.
The use of price-related discounts and associated price impact vary widely by cigarette manufacturer and brand. Approximately one of three Camel, one of four Marlboro and one of eight Newport smokers used price-related discounts on their latest cigarette purchases. The average price reductions of discounts offered by Philip Morris (PM) or R.J. Reynolds (RJR) were around 29 cents per pack while that of Lorillard (Newport only) was 24 cents per pack. Cigarette brands that provided significant per pack price reductions include: PM Marlboro (28 cents), RJR brand Camel (41 cents), Doral (50 cents), Kool (73 cents) and Salem (80 cents), and Lorillard Newport (24 cents).
Policies that decrease price-minimisation strategies will benefit public health.
提高香烟单价已被证明是减少香烟消费和提高成功戒烟率的最有效方法之一。然而，研究人员表明，对价格敏感的吸烟者采用了多种策略来减轻香烟价格上涨对其吸烟习惯的影响。特别是，美国23%至34%的成年吸烟者使用更便宜的品牌，18%至55%的吸烟者使用优惠券或促销活动。对于不同品牌类型的折扣使用情况知之甚少。因此，本分析的主要目的是评估制造商和主要品牌这些与价格相关的折扣的使用情况和价格折扣效果。
基于2009 - 2010年全国成人烟草横断面调查（NATS）进行的分析。
美国11766名年龄在18岁及以上的当前吸烟者。
与价格相关的折扣定义为在最后一次购买香烟时使用优惠券、回扣、买一送一、二合一或任何其他特别促销活动的吸烟者。
与价格相关的折扣使用情况及其相关价格影响因香烟制造商和品牌而异。大约三分之一的骆驼牌吸烟者、四分之一的万宝路吸烟者和八分之一的新港牌吸烟者在最近购买香烟时使用了与价格相关的折扣。菲利普·莫里斯（PM）或雷诺兹（RJR）提供的折扣平均每包降价约29美分，而罗瑞拉德（仅新港牌）为每包24美分。每包降价显著的香烟品牌包括：PM万宝路（28美分）、RJR骆驼牌（41美分）、多拉尔（50美分）、酷儿（73美分）、沙龙（80美分）和罗瑞拉德新港牌（24美分）。
减少价格最小化策略的政策将有利于公众健康。
