Chapman Benjamin, Raymond Benjamin, Powell Douglas
Perspect Public Health. 2014 Jul;134(4):225-30. doi: 10.1177/1757913914538015.
The use of social media platforms, such as Facebook and Twitter, has been increasing substantially in recent years and has affected the way that people access information online. Social media rely on high levels of interaction and user-generated context shared through established and evolving social networks. Health information providers must know how to successfully participate through social media in order to meet the needs of these online audiences. This article reviews the current research on the use of social media for public health communication and suggests potential frameworks for developing social media strategies. The extension to food safety risk communication is explored, considering the potential of social media as a tool to combat foodborne illness.
近年来，诸如脸书和推特等社交媒体平台的使用量大幅增长，影响了人们在线获取信息的方式。社交媒体依赖通过既定且不断发展的社交网络进行的高度互动以及用户生成的内容。健康信息提供者必须知道如何通过社交媒体成功参与，以满足这些在线受众的需求。本文回顾了关于利用社交媒体进行公共卫生传播的当前研究，并提出了制定社交媒体策略的潜在框架。考虑到社交媒体作为抗击食源性疾病工具的潜力，探讨了其在食品安全风险沟通方面的拓展。
