Kaiser Florian G, Byrka Katarzyna
a Otto-von-Guericke University.
J Soc Psychol. 2015 Jan-Feb;155(1):12-29. doi: 10.1080/00224545.2014.959884. Epub 2014 Nov 4.
Hypocrisy-professing a general attitude without implementing corresponding attitude-relevant behavior-is, according to Ajzen and Fishbein (2005), commonly found in attitude research that aims to explain individual behavior. We conducted two studies that adopted the Campbell paradigm, an alternative to the traditional understanding of attitudes. In a laboratory experiment, we found that specific attitude-relevant cooperation in a social dilemma was a function of people's pre-existing general environmental attitude. In a quasi-experiment, we corroborated the reverse as well; engagement in attitude-relevant dietary practices was indicative of environmental attitude. When using Campbellian attitude measures, there is no room for hypocrisy: People put their general attitudes into specific attitude-relevant practices, and differences in people's general attitudes can be derived from their attitude-relevant behavior.
根据阿杰恩和菲什拜因（2005年）的观点，虚伪——宣称一种总体态度却不实施与之相关的行为——在旨在解释个体行为的态度研究中很常见。我们进行了两项采用坎贝尔范式的研究，这是对传统态度理解的一种替代。在一项实验室实验中，我们发现，在社会困境中与态度相关的特定合作是人们先前存在的总体环境态度的一种函数。在一项准实验中，我们也证实了相反的情况；参与与态度相关的饮食习惯表明了环境态度。当使用坎贝尔式态度测量时，不存在虚伪的空间：人们将他们的总体态度付诸与态度相关的具体行为中，并且人们总体态度的差异可以从他们与态度相关的行为中推导出来。
