Horn Virginie, Phantumvanit Prathip
FDI World Dental Federation, Geneva, Switzerland.
Int Dent J. 2014 Oct;64 Suppl 2(Suppl 2):12-9. doi: 10.1111/idj.12127.
The FDI-Unilever Live.Learn.Laugh. phase 2 partnership involved dissemination of the key oral health message of encouraging 'twice-daily toothbrushing with fluoride toothpaste' and education of people worldwide by FDI, National Dental Associations, the Unilever Oral Care global team and local brands. The dissemination and education process used different methodologies, each targeting specific groups, namely: mother and child (Project option A); schoolchildren (Project option B); dentists and patients (Project option C); and specific communities (Project option D). Altogether, the partnership implemented 29 projects in 27 countries. These consisted of educational interventions, evaluations including (in some cases) clinical assessment, together with communication activities at both global and local levels, to increase the reach of the message to a broader population worldwide. The phase 2 experience reveals the strength of such a public-private partnership approach in tackling global oral health issues by creating synergies between partners and optimising the promotion and education process.
国际牙科联合会（FDI）与联合利华“生活·学习·欢笑”项目的第二阶段合作，涵盖了传播鼓励“每天使用含氟牙膏刷牙两次”这一关键口腔健康信息，并由FDI、各国牙科协会、联合利华口腔护理全球团队及当地品牌对全球民众开展教育。传播与教育过程采用了不同方法，每种方法针对特定群体，即：母婴群体（项目选项A）；学童群体（项目选项B）；牙医与患者群体（项目选项C）；以及特定社区群体（项目选项D）。该合作关系总共在27个国家实施了29个项目。这些项目包括教育干预、评估（在某些情况下包括临床评估），以及全球和地方层面的宣传活动，以扩大该信息在全球更广泛人群中的传播范围。第二阶段的经验揭示了这种公私合作方式在应对全球口腔健康问题方面的优势，即通过合作伙伴之间形成协同效应并优化推广与教育过程。
