University of Applied Sciences, Ludwigshafen, Germany.
Yeditepe University, Istanbul, Turkey.
J Behav Addict. 2014 Sep;3(3):173-81. doi: 10.1556/JBA.3.2014.018. Epub 2014 Aug 26.
Few studies about compulsive buying consider the economic framing situation. This study is concerned with the impact of different economic environments - the crisis in Greece vs. the boom in Turkey - on compulsive buying tendencies of students, while taking the role of gender and available money into account.
Compulsive buying was measured by a Greek and Turkish translation of the German Compulsive Buying Scale (Raab, Neuner, Reisch & Scherhorn, 2005) in Greece and Turkey, which enabled an identification of compulsive and compensatory buyers. The questionnaires were administered to 119 Turkish and 123 Greek students (n = 242) enrolled in several universities in Athens and Istanbul. The data collection was conducted in a controlled and standardized way, namely in group-sessions lasting about 5 minutes, which were conducted and supervised by co-workers of the involved universities.
The results have shown that the percentage of compensatory buyers, but not compulsive buyers, within the Greek students sample was significantly smaller than within the Turkish student sample. Further as assumed the moderation of the economic situation could be confirmed: More available money only has a facilitating effect on compulsive buying tendencies under a positive economic environment.
Anticipations about the financial situation and the general economic climate are more relevant for compulsive buying tendencies than one's actual available money. Compensatory, but not compulsive buying was significantly smaller under crisis.
很少有研究关注经济环境对强迫性购买倾向的影响。本研究旨在探讨不同经济环境——希腊危机与土耳其繁荣——对学生强迫性购买倾向的影响，同时考虑到性别和可支配资金的作用。
采用德国强迫性购买量表（Raab、Neuner、Reisch 和 Scherhorn，2005）的希腊语和土耳其语翻译版，在希腊和土耳其对学生进行了调查，以确定强迫性和补偿性购买者。问卷分发给雅典和伊斯坦布尔几所大学的 119 名土耳其学生和 123 名希腊学生（n=242）。数据收集采用标准化的小组会议方式进行，每个会议持续约 5 分钟，由参与大学的同事进行和监督。
结果表明，希腊学生样本中补偿性购买者的比例，而不是强迫性购买者的比例，明显小于土耳其学生样本。此外，正如假设的那样，经济状况的调节作用得到了证实：只有在积极的经济环境下，可支配资金越多，才会对强迫性购买倾向产生促进作用。
对财务状况和总体经济环境的预期比对个人可支配资金更能影响强迫性购买倾向。在危机下，补偿性购买而不是强迫性购买的比例明显较小。
