How the economic situation moderates the influence of available money on compulsive buying of students - A comparative study between Turkey and Greece.

BACKGROUND AND AIMS

Few studies about compulsive buying consider the economic framing situation. This study is concerned with the impact of different economic environments - the crisis in Greece vs. the boom in Turkey - on compulsive buying tendencies of students, while taking the role of gender and available money into account.

METHODS

Compulsive buying was measured by a Greek and Turkish translation of the German Compulsive Buying Scale (Raab, Neuner, Reisch & Scherhorn, 2005) in Greece and Turkey, which enabled an identification of compulsive and compensatory buyers. The questionnaires were administered to 119 Turkish and 123 Greek students (n = 242) enrolled in several universities in Athens and Istanbul. The data collection was conducted in a controlled and standardized way, namely in group-sessions lasting about 5 minutes, which were conducted and supervised by co-workers of the involved universities.

RESULTS

The results have shown that the percentage of compensatory buyers, but not compulsive buyers, within the Greek students sample was significantly smaller than within the Turkish student sample. Further as assumed the moderation of the economic situation could be confirmed: More available money only has a facilitating effect on compulsive buying tendencies under a positive economic environment.

CONCLUSIONS

Anticipations about the financial situation and the general economic climate are more relevant for compulsive buying tendencies than one's actual available money. Compensatory, but not compulsive buying was significantly smaller under crisis.