Henley Business School, The University of Reading, Greenlands, Henley-on-Thames, Oxfordshire, UK.
Consultant in Addictions Psychiatry, CRI - Northamptonshire, Northampton, UK.
J Behav Addict. 2014 Jun;3(2):83-9. doi: 10.1556/JBA.3.2014.003. Epub 2014 Feb 3.
Compulsive and addictive forms of consumption and buying behaviour have been researched in both business and medical literature. Shopping enabled via the Internet now introduces new features to the shopping experience that translate to positive benefits for the shopper. Evidence now suggests that this new shopping experience may lead to problematic online shopping behaviour. This paper provides a theoretical review of the literature relevant to online shopping addiction (OSA). Based on this selective review, a conceptual model of OSA is presented.
The selective review of the literature draws on searches within databases relevant to both clinical and consumer behaviour literature including EBSCO, ABI Pro-Quest, Web of Science - Social Citations Index, Medline, PsycINFO and Pubmed. The article reviews current thinking on problematic, and specifically addictive, behaviour in relation to online shopping.
The review of the literature enables the extension of existing knowledge into the Internet-context. A conceptual model of OSA is developed with theoretical support provided for the inclusion of 7 predictor variables: low self-esteem, low self-regulation; negative emotional state; enjoyment; female gender; social anonymity and cognitive overload. The construct of OSA is defined and six component criteria of OSA are proposed based on established technological addiction criteria.
Current Internet-based shopping experiences may trigger problematic behaviours which can be classified on a spectrum which at the extreme end incorporates OSA. The development of a conceptual model provides a basis for the future measurement and testing of proposed predictor variables and the outcome variable OSA.
商业和医学文献都研究了强迫性和成瘾性的消费和购买行为。现在，通过互联网进行的购物为购物体验带来了新的特征，为购物者带来了积极的好处。有证据表明，这种新的购物体验可能会导致出现问题的网络购物行为。本文对与网络购物成瘾（OSA）相关的文献进行了理论回顾。基于这一选择性回顾，提出了 OSA 的概念模型。
文献的选择性回顾借鉴了 EBSCO、ABI Pro-Quest、Web of Science-社会引文索引、Medline、PsycINFO 和 Pubmed 等与临床和消费者行为文献相关的数据库中的搜索。本文回顾了关于网络购物成瘾的问题行为，特别是成瘾行为的当前思维。
文献回顾使现有知识扩展到互联网环境。提出了 OSA 的概念模型，并为纳入 7 个预测变量提供了理论支持：低自尊、低自我调节、负面情绪状态、享受、女性性别、社会匿名和认知过载。定义了 OSA 的结构，并根据既定的技术成瘾标准提出了 OSA 的六个组成标准。
目前基于互联网的购物体验可能会引发可被归类为问题行为的问题行为，这些行为在极端情况下可能包含 OSA。概念模型的开发为未来对拟议的预测变量和 OSA 这一因变量的测量和测试提供了基础。
