Vaala Sarah E, Hornik Robert C
J Child Media. 2014 Apr 1;8(2):163-182. doi: 10.1080/17482798.2013.824494.
There has been rising international concern over media use with children under two. As little is known about the factors associated with more or less viewing among very young children, this study examines maternal factors predictive of TV/video viewing rates among American infants and toddlers. Guided by the Integrative Model of Behavioral Prediction, this survey study examines relationships between children's rates of TV/video viewing and their mothers' structural life circumstances (e.g., number of children in the home; mother's screen use), and cognitions (e.g., attitudes; norms). Results suggest that mothers' structural circumstances and cognitions respectively contribute independent explanatory power to the prediction of children's TV/video viewing. Influence of structural circumstances is partially mediated through cognitions. Mothers' attitudes as well as their own TV/video viewing behavior were particularly predictive of children's viewing. Implications of these findings for international efforts to understand and reduce infant/toddler TV/video exposure are discussed.
国际社会对两岁以下儿童使用媒体的关注度日益提高。由于对于影响幼儿观看媒体或多或少的相关因素了解甚少，本研究考察了预测美国婴幼儿电视/视频观看率的母亲因素。在行为预测整合模型的指导下，这项调查研究考察了儿童电视/视频观看率与他们母亲的生活结构状况（例如，家中孩子数量；母亲的屏幕使用情况）以及认知（例如，态度；规范）之间的关系。结果表明，母亲的生活结构状况和认知分别对预测儿童的电视/视频观看具有独立的解释力。生活结构状况的影响部分通过认知来介导。母亲的态度以及她们自己的电视/视频观看行为对儿童的观看尤其具有预测性。本文讨论了这些发现对国际上理解和减少婴幼儿电视/视频接触的努力的启示。
