Nevin Scrimshaw International Nutrition Foundation, Boston, Massachusetts.
Friedman School of Nutrition Science and Policy, Tufts University, Boston, Massachusetts.
Ann N Y Acad Sci. 2014 Dec;1331:76-89. doi: 10.1111/nyas.12596.
Reaching vulnerable populations in low-resource settings with effective business solutions is critical, given the global nature of food and nutrition security. Over a third of deaths of children under 5 years of age are directly or indirectly caused by undernutrition. The Lancet series on malnutrition (2013) estimates that over 220,000 lives of children under 5 years of age can be saved through the implementation of an infant and young child feeding and care package. A unique project being undertaken in Ghana aims to bring in two elements of innovation in infant and young child feeding. The first involves a public-private partnership (PPP) to develop and test the efficacy and effectiveness of the delivery of a low-cost complementary food supplement in Ghana called KOKO Plus™. The second involves the testing of the concepts of social entrepreneurship and social business models in the distribution and delivery of the product. This paper shares information on the ongoing activities in the testing of concepts of PPPs, social business, social marketing, and demand creation using different delivery platforms to achieve optimal nutrition in Ghanaian infants and young children in the first 2 years of life. It also focuses on outlining the concept of using PPP and base-of-the-pyramid approaches toward achieving nutrition objectives.
鉴于粮食和营养安全的全球性，为处境艰难的人群提供有效的商业解决方案至关重要。五岁以下儿童的死亡中，超过三分之一直接或间接是由营养不良导致的。柳叶刀系列关于营养不良的文章（2013 年）估计，通过实施婴儿和幼儿喂养及护理包，可以挽救超过 22 万五岁以下儿童的生命。加纳正在开展一项独特的项目，旨在为婴儿和幼儿喂养带来两项创新元素。第一个元素涉及公私合作伙伴关系（PPP），旨在开发和测试在加纳提供低成本补充食品补充剂的有效性和效果，这种补充剂名为 KOKO Plus™。第二个元素涉及在产品分销和提供方面测试社会创业和社会商业模式的概念。本文分享了正在进行的关于公私合作伙伴关系、社会企业、社会营销和需求创造概念的测试活动的信息，这些活动使用不同的交付平台，旨在为加纳婴儿和幼儿在生命的头两年实现最佳营养。它还侧重于概述使用公私合作伙伴关系和金字塔底层方法实现营养目标的概念。
