Simoes Julia Siqueira, Mársico Eliane Teixeira, da Cruz Adriano Gomes, de Freitas Mônica Queiroz, Doro Laís Higino, Conte-Junior Carlos Adam
Faculdade de Medicina Veterinária, Universidade Federal Fluminense (UFF), Niterói, 24.230-340, Rio de Janeiro, Brazil.
Instituto Federal de Educação, Ciência e Tecnologia do Rio de Janeiro (IFRJ), Mestrado Profissional em Ciência e Tecnologia de Alimentos (PGCTA), Maracanã, 20270-021, Rio de Janeiro, Brazil.
J Sci Food Agric. 2015 Dec;95(15):3160-4. doi: 10.1002/jsfa.7055. Epub 2015 Feb 9.
This research aimed to investigate whether consumer acceptance is affected by information on sustainable practices on the product label. Hedonic evaluations of freshwater prawns were performed by 80 consumers under three aspects: the blind condition - consumers taste samples without information; expected - without tasting samples, consumers evaluated the message 'Freshwater prawns were grown using sustainable practices, reducing environmental impacts caused by traditional breeding'; informed - in which prawns were tasted and the card evaluated.
For the entire consumer group, it was observed that the message about sustainability on packaging increased freshwater prawn acceptability (8.25, expected condition (E) versus 6.75, blind condition (B)). High scores were observed under all three test conditions, ranging from 6 (like slightly) to 9 (like extremely), on a 9-point scale.
It can be concluded that the use of sustainable information can influence consumers' perception and increase their preference toward freshwater prawns, and even increase the sensory attributes of the product.
本研究旨在调查产品标签上的可持续发展实践信息是否会影响消费者的接受度。80名消费者对淡水虾进行了享乐评价，评价分为三个方面：盲测条件——消费者在无信息的情况下品尝样品；预期条件——消费者在不品尝样品的情况下，评价“淡水虾采用可持续养殖方式，减少传统养殖对环境的影响”这一信息；知情条件——消费者品尝虾并评价卡片。
对于整个消费者群体，观察到包装上关于可持续性的信息提高了淡水虾的可接受度（预期条件下为8.25，盲测条件下为6.75）。在所有三种测试条件下，评分都很高，在9分制中从6分（有点喜欢）到9分（非常喜欢）。
可以得出结论，使用可持续发展信息可以影响消费者的认知，增加他们对淡水虾的偏好，甚至提升产品的感官属性。
