Robinson Natalie G, White Katherine M, Hamilton Kyra, Starfelt Louise C
Queensland University of Technology, Australia.
Queensland University of Technology, Australia
J Health Psychol. 2016 Aug;21(8):1718-27. doi: 10.1177/1359105314564811. Epub 2014 Dec 30.
We tested the theory of planned behaviour with additional norms to predict the sun-protective decisions of young female beachgoers in Australia. Participants (N = 336) completed standard theory of planned behaviour measures and additional normative factors (group, image and personal norms). Attitude, subjective norm, and both personal and group norms predicted intention. Intention and group norm predicted follow-up behaviour. These findings provide further evidence that it is the more proximal sources of norms reflecting one's personal and referent group influences, rather than perceptions of broader societal norms about the attractiveness of tanned images, that are important in determining young women's sun-protective decisions.
我们运用包含额外规范的计划行为理论，来预测澳大利亚年轻女性海滩游客的防晒决策。参与者（N = 336）完成了计划行为理论的标准测量以及额外的规范因素（群体、形象和个人规范）。态度、主观规范以及个人和群体规范均能预测意图。意图和群体规范能预测后续行为。这些发现进一步证明，在决定年轻女性的防晒决策时，更为直接反映个人和参照群体影响的规范来源，而非对晒黑形象吸引力的更广泛社会规范认知，才是重要的。
