Thrasher James F, Kim Sei-Hill, Rose India, Craft Mary-Kathryn
a Department of Health Promotion, Education, and Behavior, Arnold School of Public Health , University of South Carolina , Columbia , South Carolina , USA.
J Health Commun. 2015;20(3):297-305. doi: 10.1080/10810730.2014.925017. Epub 2015 Jan 7.
Smoke-free policies are critical to global tobacco control, and prior research on media coverage of smoke-free policies primarily focused on the period when they were first innovated; however, the scientific basis for smoke-free policies has broadened, and how media coverage has changed, if at all, is unknown. The authors characterized the actors, arguments, and favorability of media coverage of smoke-free policies from 2006 to 2009, by content-analyzing 452 news stories in the 4 primary newspapers in South Carolina. Most media coverage was favorable (45%) or mixed (43%) toward smoke-free policies, and negative coverage decreased over time (B = -1.001, SE = 0.326; p = .008). The most prevalent argument concerned the harms of secondhand smoke (44%). A higher percentage of articles mentioned economic arguments against (26%) than for (17%) smoke-free policies (χ(2) = 10.89, p < .01, for the difference between 26% and 17%), and these percentages did not change over time. Advocates and media should improve communications to more effectively represent scientific evidence regarding the null or positive impact of smoke-free policies on businesses.
无烟政策对全球烟草控制至关重要，先前关于无烟政策媒体报道的研究主要集中在其首次创新的时期；然而，无烟政策的科学依据已经扩大，而媒体报道是否发生了变化（如果有变化的话）尚不清楚。作者通过对南卡罗来纳州4家主要报纸上的452篇新闻报道进行内容分析，描述了2006年至2009年期间媒体对无烟政策报道的行为主体、论点和支持度。大多数媒体报道对无烟政策持支持态度（45%）或态度不一（43%），负面报道随时间减少（B=-1.001，标准误=0.326；p=0.008）。最普遍的论点涉及二手烟的危害（44%）。提及反对无烟政策的经济论据（26%）的文章比例高于支持无烟政策的经济论据（17%）（χ(2)=10.89，p<0.01，26%与17%之间的差异），且这些比例随时间没有变化。倡导者和媒体应改善沟通，以更有效地呈现关于无烟政策对企业零影响或积极影响的科学证据。
