An improved method for evaluating ideal standards in self-perception and mate preferences.

The aim of the study was to improve the methodology for measuring ideals of self-perception and mate preferences. The Ideal Standards Model (ISM; Fletcher, Simpson, Thomas & Giles, 1999) was used as a basis for development of the scale. It was further modified by adding a number of items from previous studies. Data were collected from 223 participants, aged 19 to 27 years. The results suggested that a modified five-factor version of the ISM is an appropriate method for evaluation of ideal characteristics. The five factors are warmth/ trustworthiness, status/ resources, intelligence, social skills and physical attractiveness.