Tinc P J, Madden E, Park S, Weil R, Sorensen J A
a Northeast Center for Occupational Health and Safety in Agriculture, Forestry, and Fishing , Cooperstown , New York , USA.
J Agromedicine. 2015;20(1):55-63. doi: 10.1080/1059924X.2014.976731.
ABSTRACT Machinery entanglements, specifically power take-off (PTO) entanglements, are a leading cause of injuries and fatalities on farms. In order to address this life-threatening issue, a social marketing campaign is being developed to reduce barriers and emphasize motivators to shielding. This article discusses the process of designing, testing, and selecting concepts to be used in the campaign. Small-group discussions (triads) were held to test 13 message concepts. Participants were asked to provide feedback and select the two messages that they believed to be most powerful. Upon completion, three message concepts were selected to be finalized.
摘要 机械缠绕，特别是动力输出（PTO）缠绕，是农场伤亡事故的主要原因。为了解决这一危及生命的问题，正在开展一项社会营销活动，以减少障碍并强调防护的动机。本文讨论了设计、测试和选择将用于该活动的概念的过程。举行了小组讨论（三人小组）以测试13个信息概念。参与者被要求提供反馈并选择他们认为最有力的两条信息。完成后，选择了三个信息概念进行最终确定。
