Chattu Vijay Kumar
Lecturer- Faculty of Medical Sciences, University of West Indies, St. Augustine, Trinidad & Tobago.
J Nat Sci Biol Med. 2015 Jan-Jun;6(1):219-23. doi: 10.4103/0976-9668.149193.
HIV/AIDS has claimed millions of lives in the global workforce and continues to remain a threat to many businesses. An estimated 36.5 million of working people are living with HIV; the global workforce has lost 28 million people from AIDS since the beginning of the epidemic. In the absence of access to treatment, this number could grow to 74 million by 2015. The epidemic continues to affect the working population through absenteeism, sickness and death. Corporate Social Responsibility (CSR) is an obligation that corporates have toward their employees, community and society. A review and documentation of one such CSR by Johnson & Johnson (a multinational company) for HIV/AIDS in Africa is presented here. Johnson & Johnson Company is involved in numerous projects around the world to combat the HIV/AIDS epidemic. The company is working to fight the spread of the disease and improve the quality of life for those living with the illness through various donations of its products and sponsorship of local programs. This case study also highlights different categories of CSR activities such as Cause Promotion, Cause related Marketing, Corporate Philanthropy, Corporate Social Marketing, Corporate Volunteering and Socially responsible business practices, which are discussed with specific examples from different countries in Africa.
CSR of any business encompasses the economic, legal, ethical & discretionary expectation placed on the organization by society at a given point of time. CSR is therefore the obligation that corporations have toward their stakeholders and society in general which horizons beyond what is prescribed by law or union contracts. Johnson & Johnson has a proved history of being committed to caring for people and a good example of a company with a long history of citizenship and sustainability.
艾滋病毒/艾滋病已在全球劳动力中夺走数百万生命，并且仍然对许多企业构成威胁。估计有3650万劳动者感染了艾滋病毒；自疫情开始以来，全球劳动力因艾滋病失去了2800万人。如果无法获得治疗，到2015年这一数字可能增至7400万。这种流行病继续通过旷工、疾病和死亡影响劳动人口。企业社会责任（CSR）是企业对其员工、社区和社会应尽的义务。本文介绍了强生公司（一家跨国公司）针对非洲艾滋病毒/艾滋病开展的一项企业社会责任活动的回顾与记录。强生公司在全球参与了众多抗击艾滋病毒/艾滋病疫情的项目。该公司通过各种产品捐赠和对当地项目的赞助，努力抗击疾病传播并改善患者的生活质量。本案例研究还突出了企业社会责任活动的不同类别，如公益推广、公益相关营销、企业慈善、企业社会营销、企业志愿服务和对社会负责的商业行为，并结合非洲不同国家的具体例子进行了讨论。
任何企业的企业社会责任都涵盖了社会在特定时间对该组织提出的经济、法律、道德和自由裁量期望。因此，企业社会责任是企业对其利益相关者和整个社会应尽的义务，其范围超出了法律或工会合同规定的范畴。强生公司有着关爱民众的良好历史记录，是一家有着悠久公民意识和可持续发展历史的公司的典范。
