Marketing Department, Yale University.
Argyros School of Business and Economics, Chapman University.
J Exp Psychol Gen. 2015 Apr;144(2):e16-30. doi: 10.1037/xge0000049.
Prior research suggests that reducing font clarity can cause people to consider printed information more carefully. The most famous demonstration showed that participants were more likely to solve counterintuitive math problems when they were printed in hard-to-read font. However, after pooling data from that experiment with 16 attempts to replicate it, we find no effect on solution rates. We examine potential moderating variables, including cognitive ability, presentation format, and experimental setting, but we find no evidence of a disfluent font benefit under any conditions. More generally, though disfluent fonts slightly increase response times, we find little evidence that they activate analytic reasoning.
先前的研究表明,降低字体清晰度会使人们更仔细地考虑印刷信息。最著名的演示表明,当参与者用难以阅读的字体打印出来时,他们更有可能解决反直觉的数学问题。然而,在将该实验的数据与 16 次重复实验的数据汇总后,我们发现这对解决问题的速度没有影响。我们检查了潜在的调节变量,包括认知能力、呈现格式和实验环境,但在任何条件下都没有发现不流畅字体有益的证据。更一般地说,虽然不流畅的字体稍微增加了反应时间,但我们几乎没有发现它们激活分析推理的证据。