Hays Charles A, Spiers Judith A, Paterson Barbara
Thompson Rivers University, Kamloops, British Columbia, Canada.
University of Alberta, Edmonton, Canada
Qual Health Res. 2015 Nov;25(11):1576-88. doi: 10.1177/1049732315580556. Epub 2015 Apr 13.
The Web 2.0 digital environment is revolutionizing how users communicate and relate to each other, and how information is shared, created, and recreated within user communities. The social media technologies in the Web 2.0 digital ecosystem are fundamentally changing the opportunities and dangers in disseminating qualitative health research. The social changes influenced by digital innovations shift dissemination from passive consumption to user-centered, apomediated cooperative approaches, the features of which are underutilized by many qualitative researchers. We identify opportunities new digital media presents for knowledge dissemination activities including access to wider audiences with few gatekeeper constraints, new perspectives, and symbiotic relationships between researchers and users. We also address some of the challenges in embracing these technologies including lack of control, potential for unethical co-optation of work, and cyberbullying. Finally, we offer solutions to enhance research dissemination in sustainable, ethical, and effective strategies.
Web 2.0数字环境正在彻底改变用户之间的沟通方式和相互关系，以及信息在用户社区内的共享、创建和再创建方式。Web 2.0数字生态系统中的社交媒体技术正在从根本上改变定性健康研究传播中的机遇和风险。数字创新带来的社会变革将传播从被动消费转变为以用户为中心的、由非专业人员介导的合作方式，而许多定性研究人员并未充分利用这些方式的特点。我们确定了新数字媒体为知识传播活动带来的机遇，包括能够接触到受把关人限制较少的更广泛受众、新的视角以及研究人员与用户之间的共生关系。我们还探讨了采用这些技术所面临的一些挑战，包括缺乏控制权、研究成果被不道德挪用的可能性以及网络欺凌。最后，我们提供了一些解决方案，以通过可持续、合乎道德且有效的策略来加强研究传播。
