Knapp Laura, Baum Neil
J Med Pract Manage. 2015 Sep-Oct;31(2):131-3.
A paradigm shift is taking place in American healthcare. We are moving from word-of-mouth marketing to word-of-mouse. Patients and potential patients are accessing the Internet in increasing numbers, and the Yellow Pages is becoming obsolete as fewer patients are using traditional methods of accessing medical practices. Just a few years ago, having a Web site was all that was required to communicate with patients. However, most practices will need to embrace a so- cial media component. This article discusses the role of hashtags in social media and how they enable practices to enhance communications with both existing patients and potential new patients.
美国医疗保健领域正在发生范式转变。我们正从口碑营销转向鼠标口碑营销。患者和潜在患者上网的人数越来越多，随着使用传统方式获取医疗服务的患者减少，黄页正变得过时。就在几年前，拥有一个网站是与患者沟通所需的全部。然而，大多数医疗机构都需要纳入社交媒体元素。本文讨论了标签在社交媒体中的作用，以及它们如何使医疗机构加强与现有患者和潜在新患者的沟通。
