Zhang Xiao-xiao, Liu Li, Zhao Xian, Zheng Jian, Yang Meng, Zhang Ji-qi
Beijing Key Lab of Applied Experimental Psychology, School of Psychology, Beijing Normal University, Beijing, People's Republic of China.
Beijing Key Lab of Applied Experimental Psychology, School of Psychology, Beijing Normal University, Beijing, People's Republic of China; Department of Psychology, University of Kansas, Lawrence, Kansas, United States of America.
PLoS One. 2015 Apr 17;10(4):e0124312. doi: 10.1371/journal.pone.0124312. eCollection 2015.
The term "fan loyalty" refers to the loyalty felt and expressed by a fan towards the object of his/her fanaticism in both everyday and academic discourses. However, much of the literature on fan loyalty has paid little attention to the topic from the perspective of youth pop culture. The present study explored the meaning of fan loyalty in the context of China. Data were collected by the method of in-depth interviews with 16 young Chinese people aged between 19 and 25 years who currently or once were pop fans. The results indicated that fan loyalty entails three components: involvement, satisfaction, and affiliation. These three components regulate the process of fan loyalty development, which can be divided into four stages: inception, upgrade, zenith, and decline. This model provides a conceptual explanation of why and how young Chinese fans are loyal to their favorite stars. The implications of the findings are discussed.
“粉丝忠诚度”一词在日常和学术话语中都指粉丝对其狂热对象所感受到并表达出的忠诚。然而，关于粉丝忠诚度的许多文献很少从青年流行文化的角度关注这一话题。本研究探讨了中国背景下粉丝忠诚度的含义。通过对16名年龄在19至25岁之间、目前或曾经是流行音乐粉丝的中国年轻人进行深度访谈的方法收集数据。结果表明，粉丝忠诚度包含三个组成部分：投入、满意度和归属感。这三个组成部分调节着粉丝忠诚度发展的过程，该过程可分为四个阶段：起始、提升、巅峰和衰退。该模型为中国年轻粉丝为何以及如何忠于他们喜爱的明星提供了概念性解释。文中还讨论了研究结果的意义。
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