School of Physical Education, Changchun Normal University, Changchun, 130024, China.
School of Physical Education and Health, Yili Normal University, Yili, 835000, China.
BMC Psychol. 2024 Aug 24;12(1):452. doi: 10.1186/s40359-024-01943-y.
Football, as a global phenomenon, intertwines team quality and fan attachment. This study, centered on Changchun Yatai Football Club (CYFC) fans, explores how emotional satisfaction acts as a mediator in this intricate relationship, providing nuanced perspectives crucial for understanding and optimizing the dynamics of fan-team connections in football culture.
The primary objective of this research is to examine the influence of team quality on emotional satisfaction and fans' attachment. Additionally, it aims to investigate the mediating role of emotional satisfaction in the relationship between team quality and fans' attachment. By achieving these objectives, the study seeks to contribute valuable insights into the dynamics of fan-team relationships in the context of football.
The research adopts an applied approach in terms of its purpose, aiming to provide practical implications for football clubs. The data collection method is descriptive, utilizing electronic questionnaires voluntarily completed by 396 fans of CYFC. The research tool comprises three questionnaires: the team quality questionnaire adapted from Zhan et al. (1997), the emotional satisfaction questionnaire developed by Reynold and Bettie (1999), and a researcher-made attachment questionnaire. Structural equation modeling is employed to analyze the gathered data.
The results obtained through structural equation modeling reveal a significant impact of team quality on both emotional satisfaction and fans' attachment. Furthermore, a positive and significant relationship is identified between emotional satisfaction and fans' attachment. The study also confirms the positive mediating role of emotional satisfaction in the connection between team quality and fans' attachment.
In conclusion, the research suggests that football clubs can influence fans' attachment by strategically enhancing team quality. This improvement can be achieved through measures such as acquiring high-quality players and stars. Understanding and addressing the mediating role of emotional satisfaction can be a key strategy for clubs looking to strengthen their connection with fans. The findings provide practical insights for football clubs seeking to optimize their strategies for fan engagement and attachment.
足球作为一种全球性现象，将团队质量和球迷依附联系在一起。本研究以长春亚泰足球俱乐部（CYFC）的球迷为中心，探讨了情感满足如何在这种复杂关系中充当中介，为理解和优化足球文化中球迷与球队关系的动态提供了细致入微的视角。
本研究的主要目的是考察团队质量对情感满足和球迷依附的影响。此外，它旨在探讨情感满足在团队质量与球迷依附关系之间的中介作用。通过实现这些目标，本研究旨在为足球背景下球迷与球队关系的动态提供有价值的见解。
研究在目的上采用了应用方法，旨在为足球俱乐部提供实际意义。数据收集方法是描述性的，使用了 396 名 CYFC 球迷自愿完成的电子问卷。研究工具包括三个问卷：团队质量问卷改编自 Zhan 等人（1997）、Reynold 和 Bettie（1999）开发的情感满足问卷，以及研究者制作的依附问卷。结构方程模型被用于分析收集的数据。
通过结构方程模型得出的结果表明，团队质量对情感满足和球迷依附都有显著影响。此外，还确定了情感满足与球迷依附之间存在积极且显著的关系。研究还证实了情感满足在团队质量与球迷依附之间的连接中具有积极的中介作用。
总之，研究表明，足球俱乐部可以通过战略性地提高团队质量来影响球迷的依附。这一提升可以通过采取获取高质量球员和明星等措施来实现。理解和应对情感满足的中介作用可能是俱乐部希望加强与球迷联系的关键策略。研究结果为寻求优化球迷参与和依附策略的足球俱乐部提供了实用见解。
