Sultana Seyama, Haque Ahasanul, Momen Abdul, Yasmin Farzana
1. Dept. of Business Administration, Faculty of Economics & Management Sciences, International Islamic University Malaysia, Kuala Lumpur, Malaysia.
Iran J Public Health. 2014 Jul;43(7):867-76.
In this edge, medical tourism is not a new idea. Medical treatment is one of the essential demands of human beings and it requires high quality and intensive care. Beside western world, few developing countries are playing key roles as medical tourism destinations. India is one of the leading names among these countries. The purpose of the paper is to find the factors influencing the attractiveness of India as a health tourism destination.
The study has found the major contributing factors and their relative importance in the attractiveness of the health tourism destination that is India from consumers' perspectives by conducting survey with an application of structural equation modelling approach.
In Indian context, medical tourists consider service quality and cost mostly to select any medical destination. In addition they also give value to the destination competitiveness but tourist attitude is less important in comparison with other factors affecting their destination choice. Since the study has used structural equation modelling approach to test the hypothesis and figure out the relative importance of the factors, the fundamental indices such as Normed Chi square(less than 3), RMSEA (less than 0.08) and CFI (more than 0.90) values show the overall model fit of the proposed model.
In order to transform a country such as India as an attractive and competitive medical tourist destination in this time of globalization, a step should be taken to control cost ensuring the quality of services.
在这方面，医疗旅游并不是一个新想法。医疗是人类的基本需求之一，需要高质量和精心护理。除了西方世界，少数发展中国家正作为医疗旅游目的地发挥着关键作用。印度是这些国家中的领军者之一。本文的目的是找出影响印度成为健康旅游目的地吸引力的因素。
该研究通过采用结构方程建模方法进行调查，从消费者的角度找出了对印度这个健康旅游目的地吸引力有主要贡献的因素及其相对重要性。
在印度的情况下，医疗游客在选择任何医疗目的地时大多会考虑服务质量和成本。此外，他们也重视目的地的竞争力，但与影响他们目的地选择的其他因素相比，游客态度的重要性较低。由于该研究使用结构方程建模方法来检验假设并确定因素的相对重要性，诸如标准化卡方（小于3）、近似误差均方根（小于0.08）和比较拟合指数（大于0.90）等基本指标表明了所提出模型的整体模型拟合度。
为了在全球化时代将印度这样的国家转变为一个有吸引力且具竞争力的医疗旅游目的地，应采取措施控制成本并确保服务质量。
