Thornley S, Sundborn G
Pac Health Dialog. 2014 Mar;20(1):95-7.
FIZZ (which stands for fighting sugar in soft-drinks) is a new advocacy group started to reduce population consumption of sugar-sweetened soft drinks in New Zealand. The vision of FIZZ is for New Zealand to be sugary drink free by 2025. This means that sugar sweetened beverages will comprise < or = 5% of the total beverage market, and sugar free drinks will be the norm. In this paper, we outline the story of FIZZ: to reiterate why we believe the group is needed, reflect on what the group has achieved to date, consider what it aims to accomplish, and outline what methods it will seek to achieve these aims. Put simply, we believe that the epidemiological evidence that sugar intake, particularly in liquid form, causes poor physical and mental health is overwhelming. Swapping sugar sweetened drinks for sugar free alternatives, water or milk, is, in our view, an urgently needed and important step which is likely to reduce the epidemic of unhealthy weight (obesity) and its sequelae. The nutrition environment in New Zealand is now out of step with scientific evidence, with virtually unrestricted access to, and sales and marketing of, sugary drinks to both children and adults. FIZZ is seeking the implementation of local and nationwide policy, similar to those implemented for tobacco, to limit advertising, restrict marketing, raise purchase prices and ultimately curb the sales of sugary drinks in New Zealand. FIZZ is also working in communities to raise people's awareness of the harms sugary drinks pose to health. We at FIZZ also acknowledge that the beverage industry may play an important role in accomplishing this vision, and have established that there is common ground upon which FIZZ and industry can engage to reduce the sugary drink intake.
FIZZ（代表“对抗软饮料中的糖分”）是一个新成立的倡导组织，旨在减少新西兰民众对含糖软饮料的消费。FIZZ的愿景是到2025年让新西兰不再有含糖饮料。这意味着含糖饮料在整个饮料市场中的占比将≤5%，无糖饮料将成为常态。在本文中，我们概述了FIZZ的情况：重申我们认为该组织存在的必要性，反思该组织迄今为止所取得的成就，思考其目标，以及概述其实现这些目标将采取的方法。简而言之，我们认为有压倒性的流行病学证据表明，糖的摄入，尤其是液态糖的摄入，会导致身心健康不佳。在我们看来，用无糖替代品、水或牛奶取代含糖饮料是一项迫切需要且重要的举措，这可能会减少不健康体重（肥胖）及其后遗症的流行。新西兰的营养环境目前与科学证据脱节，含糖饮料在实际上对儿童和成年人都几乎可以无限制地获取、销售和进行营销。FIZZ正在寻求实施类似于针对烟草实施的地方和全国性政策，以限制广告宣传、限制营销活动、提高购买价格，并最终遏制新西兰含糖饮料的销售。FIZZ还在社区开展工作，以提高人们对含糖饮料对健康造成危害的认识。我们FIZZ也承认饮料行业在实现这一愿景方面可能发挥重要作用，并已确定FIZZ与行业可以在减少含糖饮料摄入量方面找到共同立场。
