Sáenz-Royo Carlos, Gracia-Lázaro Carlos, Moreno Yamir
Centro Universitario de la Defensa. 50090 Zaragoza, Spain.
Institute for Biocomputation and Physics of Complex Systems. University of Zaragoza, 50009 Zaragoza, Spain.
PLoS One. 2015 May 15;10(5):e0126076. doi: 10.1371/journal.pone.0126076. eCollection 2015.
Diffusion and adoption of innovations is a topic of increasing interest in economics, market research, and sociology. In this paper we investigate, through an agent based model, the dynamics of adoption of innovative proposals in different kinds of structures. We show that community structure plays an important role on the innovation diffusion, so that proposals are more likely to be accepted in homogeneous organizations. In addition, we show that the learning process of innovative technologies enhances their diffusion, thus resulting in an important ingredient when heterogeneous networks are considered. We also show that social pressure blocks the adoption process whatever the structure of the organization. These results may help to understand how different factors influence the diffusion and acceptance of innovative proposals in different communities and organizations.
创新的传播与采用是经济学、市场研究和社会学中越来越受关注的一个话题。在本文中，我们通过一个基于主体的模型，研究了不同结构中创新提案的采用动态。我们表明，社区结构在创新传播中起着重要作用，因此提案在同质化组织中更有可能被接受。此外，我们表明创新技术的学习过程会促进其传播，因此在考虑异质网络时这是一个重要因素。我们还表明，无论组织的结构如何，社会压力都会阻碍采用过程。这些结果可能有助于理解不同因素如何影响不同社区和组织中创新提案的传播与接受。
