Department of Emergency Medicine, Faculty of Medicine, University of British Columbia, Canada.
Department of Emergency Medicine, Faculty of Medicine, University of British Columbia, Canada.
Accid Anal Prev. 2015 Sep;82:227-33. doi: 10.1016/j.aap.2015.05.022. Epub 2015 Jun 17.
In 2010, British Columbia (BC) introduced new traffic laws designed to deter impaired driving, speeding, and distracted driving. These laws generated significant media attention and were associated with reductions in fatal crashes and in ambulance calls and hospital admissions for road trauma.
To understand the extent and type of media coverage of the new traffic laws and to identify how the laws were framed by the media.
We reviewed a database of injury related news coverage (May 2010-December 2012) and extracted reports that mentioned distracted driving, impaired driving, or speeding. Articles were classified according to: (i) Type, (ii) Issue discussed, (iii) 'Reference to new laws', and (iv) 'Pro/anti traffic law'. Articles mentioning the new laws were reread and common themes in how the laws were framed were identified and discussed.
Over the course of the study, 1848 articles mentioned distraction, impairment, or speeding and 597 reports mentioned the new laws: 65 against, 227 neutral, and 305 supportive. Reports against the new laws framed them as unfair or as causing economic damage to the entertainment industry. Reports in favor of the new laws framed them in terms of preventing impaired driving and related trauma or of bringing justice to drinking drivers. Growing evidence of the effectiveness of the new laws generated media support.
BC's new traffic laws generated considerable media attention both pro and con. We believe that this media attention helped inform the public of the new laws and enhanced their deterrent effect.
2010 年，不列颠哥伦比亚省（BC）出台了新的交通法规，旨在遏制酒后驾车、超速和分心驾驶。这些法规引起了媒体的广泛关注，并与致命撞车事故以及与道路创伤相关的救护车呼叫和医院入院人数的减少有关。
了解新交通法规的媒体报道的范围和类型，并确定媒体对这些法规的报道方式。
我们审查了与伤害相关的新闻报道数据库（2010 年 5 月至 2012 年 12 月），并提取了提到分心驾驶、酒后驾驶或超速的报道。文章根据以下内容进行分类：（i）类型，（ii）讨论的问题，（iii）“提及新法规”，和（iv）“支持/反对交通法”。提到新法规的文章被重新阅读，并确定和讨论了如何构建这些法规的常见主题。
在研究过程中，有 1848 篇文章提到了分心、酒后或超速，有 597 篇文章提到了新法规：65 篇反对，227 篇中立，305 篇支持。反对新法规的报道将其描述为不公平或对娱乐业造成经济损失。赞成新法规的报道将其描述为防止酒后驾车和相关创伤，或为酒后驾车者伸张正义。新法规有效性的不断增加的证据引起了媒体的支持。
不列颠哥伦比亚省的新交通法规引起了相当多的媒体关注，无论是赞成还是反对。我们认为，这种媒体关注有助于公众了解新法规，并增强了其威慑效果。
