Jha Ayan, Lin Leesa, Savoia Elena
CAMC Health Education and Research Institute, Charleston Area Medical Center (CAMC), 3211 Maccorkle Avenue SE, Charleston, WV, 25304, USA.
Center for Community-Based Research, Dana-Farber Cancer Institute, Boston, MA, USA.
J Community Health. 2016 Feb;41(1):174-9. doi: 10.1007/s10900-015-0083-4.
The use of social media as a powerful health communication tool is an area of current research interest. Our objective was to describe use of Facebook by State Health Departments (SHDs) in US, and their relationship with CDC's Behavioral Risk Factor Surveillance System (BRFSS) data. Facebook pages of 34 SHDs were studied over a 200 day period, coding 2597 posts into 19 broad health communication categories. Mean number of Facebook posts per SHD was 76.4 (range 34-133); most frequent topic areas included healthy living (12%), communicable diseases (9%), vaccines and immunization (7%), emergency preparedness and response (7%), infant and child health (5%), smoking and tobacco use (5%), and miscellaneous (32%). Through web-based interactive graphics (Google motion charts), we contrasted Facebook posts with CDC's BRFSS data on adult nutrition and physical activity, vaccination, smoking, adolescent health and road traffic accidents. Our research finds an apparent disconnect between content provided on Facebook by SHDs and the health conditions that affect their populations. Acknowledging the severe limitations in funding and human resources faced by the SHDs, our research attempts to present the factual situation in embracing a vastly popular social media platform for health communication. We believe there is a need for research exploring methods to balance the demands and resources.
将社交媒体用作强大的健康传播工具是当前研究的一个热门领域。我们的目标是描述美国各州卫生部门（SHDs）对Facebook的使用情况，以及它们与疾病控制与预防中心（CDC）的行为风险因素监测系统（BRFSS）数据之间的关系。在200天的时间里，我们对34个州卫生部门的Facebook页面进行了研究，将2597条帖子归类为19个广泛的健康传播类别。每个州卫生部门在Facebook上发布的帖子平均数量为76.4条（范围为34 - 133条）；最常见的主题领域包括健康生活（12%）、传染病（9%）、疫苗与免疫（7%）、应急准备与响应（7%）、婴幼儿健康（5%）、吸烟与烟草使用（5%）以及其他（32%）。通过基于网络的交互式图表（谷歌动态图表），我们将Facebook上的帖子与疾病控制与预防中心关于成人营养与身体活动、疫苗接种、吸烟、青少年健康和道路交通事故的行为风险因素监测系统数据进行了对比。我们的研究发现，各州卫生部门在Facebook上提供的内容与影响其辖区民众的健康状况之间存在明显脱节。认识到各州卫生部门在资金和人力资源方面面临的严重限制，我们的研究试图呈现利用一个广受欢迎的社交媒体平台进行健康传播的实际情况。我们认为有必要开展研究，探索平衡需求与资源的方法。
