Guidry Jeanine P D, Carlyle Kellie, Messner Marcus, Jin Yan
Department of Social and Behavioral Health, Virginia Commonwealth University, United States.
Department of Social and Behavioral Health, Virginia Commonwealth University, United States.
Vaccine. 2015 Sep 22;33(39):5051-6. doi: 10.1016/j.vaccine.2015.08.064. Epub 2015 Aug 28.
Vaccination is an effective public health tool for reducing morbidity and mortality caused by infectious diseases. However, increasing numbers of parents question the safety of vaccines or refuse to vaccinate their children outright. The Internet is playing a significant role in the growing voice of the anti-vaccination movement as a growing number of people use the Internet to obtain health information, including information about vaccines. Given the role the Internet plays in providing vaccination-related communication, coupled with limited research in this area, this study focused on the social media platform Pinterest, analyzing 800 vaccine-related pins through a quantitative content analysis. The majority of the pins were anti-vaccine, and most were original posts as opposed to repins. Concerns about vaccine safety and side effects were oft-repeated themes, as was the concept of conspiracy theory. Pro-vaccine pins elicited consistently more engagement than anti-vaccine pins. Health educators and public health organizations should be aware of these dynamics, since a successful health communication campaign should start with an understanding of what and how publics communicate about the topic at hand.
疫苗接种是一种有效的公共卫生工具，可降低传染病导致的发病率和死亡率。然而，越来越多的家长质疑疫苗的安全性，或者干脆拒绝为孩子接种疫苗。随着越来越多的人利用互联网获取健康信息，包括有关疫苗的信息，互联网在反疫苗运动日益高涨的呼声中发挥着重要作用。鉴于互联网在提供与疫苗接种相关的交流方面所起的作用，再加上该领域的研究有限，本研究聚焦于社交媒体平台Pinterest，通过定量内容分析对800个与疫苗相关的图钉进行了分析。大多数图钉是反疫苗的，而且大多数是原创帖子，而非转发。对疫苗安全性和副作用的担忧是经常出现的主题，阴谋论的概念也是如此。支持疫苗接种的图钉比反疫苗的图钉引发的互动量始终更多。健康教育工作者和公共卫生组织应该了解这些动态，因为成功的健康传播活动应该始于了解公众对当前话题的交流内容和方式。
