Eyler Amy A, Zwald Marissa L
Brown School, Washington University in St. Louis, One Brookings Drive, Campus Box 1196, St. Louis, MO 63130 USA.
Transl Behav Med. 2015 Sep;5(3):347-53. doi: 10.1007/s13142-015-0323-2.
Governors use State of the State speeches to publicly outline state status, progress, and policy priorities. The purpose of this study was to qualitatively analyze the public health content of State of the State addresses from 2009 to 2013. Speech transcripts were collected and uploaded into NVivo10. Speeches were coded using a priori, general thematic codes followed by detailed sub-coding of public health text. Data was organized by emergent thematic patterns. From 2009 to 2013, 48 governors presented 72 speeches with public health messages. Framing current public health problems and outlining strategies were two of the three main themes that emerged. Problems were often framed using data or emphasizing economic costs. Governors outlined prevention strategies on tobacco, nutrition, or physical activity through increased funding, policies, or partnerships. Speech content provides information on priorities and trends and can be used to inform advocacy efforts. Future research should link these priorities to outcomes of legislation.
州长们利用国情咨文演讲来公开概述州的状况、进展和政策重点。本研究的目的是对2009年至2013年国情咨文演讲中的公共卫生内容进行定性分析。收集演讲记录并上传到NVivo10中。演讲使用先验的一般主题代码进行编码，随后对公共卫生文本进行详细的子编码。数据按照出现的主题模式进行整理。2009年至2013年，48位州长发表了72次带有公共卫生信息的演讲。构建当前公共卫生问题并概述策略是出现的三个主要主题中的两个。问题通常通过数据或强调经济成本来构建。州长们通过增加资金、政策或伙伴关系，概述了在烟草、营养或体育活动方面的预防策略。演讲内容提供了关于重点和趋势的信息，可用于为宣传工作提供参考。未来的研究应将这些重点与立法成果联系起来。
