Kleppinger Courtney A, Cain Jeff
University of Kentucky College of Pharmacy, Lexington, Kentucky.
Am J Pharm Educ. 2015 Aug 25;79(6):79. doi: 10.5688/ajpe79679.
In recent years, society's rapid adoption of social media has made the boundary between professional and private life nearly indistinguishable. The literature provides guidance on how to demonstrate professionalism via social media platforms. Social media policies within health professions education tend to be legalistic in nature, serving primarily to highlight behaviors students should avoid. One missing element in social media literature is the concept of online invisibility. In this paper, we define personal digital branding, discuss the professional implications of choosing to abstain from social media use, and urge educators to recognize that the personal digital branding may be an emerging asset for young professionals in the twenty-first century.
近年来，社会对社交媒体的迅速采用使得职业生活与私人生活之间的界限几乎难以区分。文献提供了关于如何通过社交媒体平台展现专业性的指导。卫生专业教育中的社交媒体政策本质上往往是法律条文式的，主要用于强调学生应避免的行为。社交媒体文献中一个缺失的要素是网络隐身的概念。在本文中，我们定义了个人数字品牌，讨论了选择不使用社交媒体的职业影响，并敦促教育工作者认识到个人数字品牌可能是21世纪年轻专业人士的一种新兴资产。
