Department of Basic Psychological Research and Research Methods, School of Psychology, University of Vienna , Vienna, Austria .
Cyberpsychol Behav Soc Netw. 2013 Sep;16(9):629-34. doi: 10.1089/cyber.2012.0323. Epub 2013 Feb 1.
Social networking sites such as Facebook attract millions of users by offering highly interactive social communications. Recently, a counter movement of users has formed, deciding to leave social networks by quitting their accounts (i.e., virtual identity suicide). To investigate whether Facebook quitters (n=310) differ from Facebook users (n=321), we examined privacy concerns, Internet addiction scores, and personality. We found Facebook quitters to be significantly more cautious about their privacy, having higher Internet addiction scores, and being more conscientious than Facebook users. The main self-stated reason for committing virtual identity suicide was privacy concerns (48 percent). Although the adequacy of privacy in online communication has been questioned, privacy is still an important issue in online social communications.
社交网站（如 Facebook）通过提供高度互动的社交交流，吸引了数以百万计的用户。最近，出现了一股由用户组成的反潮流，他们决定通过注销账号（即虚拟身份自杀）来退出社交网络。为了调查 Facebook 注销用户（n=310）与 Facebook 用户（n=321）是否存在差异，我们研究了隐私问题、网络成瘾得分和人格。我们发现，Facebook 注销用户比 Facebook 用户更加谨慎地对待自己的隐私，网络成瘾得分更高，且更有责任心。选择虚拟身份自杀的主要原因是隐私问题（48%）。尽管在线交流中的隐私是否足够已经受到质疑，但隐私仍然是在线社交交流中的一个重要问题。
