1 KAIST Business School , Seoul, Korea.
2 School of Business, Hanyang University , Seoul, Korea.
Cyberpsychol Behav Soc Netw. 2015 Nov;18(11):674-81. doi: 10.1089/cyber.2014.0638. Epub 2015 Oct 15.
Understanding online culture is becoming crucial in the global and connected world. Contrary to conventional attitudinal surveys used in cultural research, this study uses the approach of directly observing culture-specific behavior that emerges from online collaboration on the Internet. The editing data of Wikipedia were analyzed in 12 languages. Distinctive cultural dimensions were identified, including collectivism, extraversion, boldness, and egalitarianism. Using network analysis, the language-framed cultural factors were extracted as an emergent phenomenon in the virtual world.
理解网络文化在全球化和互联互通的世界中变得至关重要。与文化研究中常用的传统态度调查方法不同，本研究采用直接观察互联网上在线协作中出现的特定文化行为的方法。分析了维基百科的编辑数据，涉及 12 种语言。确定了独特的文化维度，包括集体主义、外向性、大胆和平均主义。使用网络分析，从语言框架的文化因素被提取为虚拟世界中的一种新兴现象。
