Yuan Shan, Chang Shelley, Uyeno Kasie, Almquist Gay, Wang Shirong
Division of Transfusion Medicine Department of Pathology and Laboratory Medicine, City of Hope National Medical Center, Duarte, California.
Division of Transfusion Medicine Department of Pathology and Laboratory Medicine, UCLA School of Medicine, Los Angeles, California.
Transfusion. 2016 Mar;56(3):614-21. doi: 10.1111/trf.13387. Epub 2015 Nov 6.
The rapid rise of mobile communication technologies has the potential to dramatically change and improve blood donor recruitment and retention efforts.
E-mail invitations were sent to blood donors in a large metropolitan area to participate in a Web-based survey designed to gauge their readiness and interest level for a blood donation mobile application ("app").
A total of 982 ethnically diverse respondents of various age groups and prior donation experiences were surveyed. Among the respondents, 87.3% had ready access to smart phones. E-mail was chosen by 62.1% as the currently preferred method when contacted by the blood center, followed by texting (10.1%). App features desired by most respondents were the abilities to request appointments 24/7 (76.8%) and to receive appointment confirmations quickly (81.3%). Many were concerned about receiving too many alerts or messages (64.1%) or insufficient protection for personal information (53.5%). Overall, 67.7% of respondents indicated that they were likely to use a blood donation mobile app. Likelihood was not significantly different by sex or ethnicity, and the impact of education level was limited. Donors who currently made donation appointments via telephone or a website were equally likely to use such an app. However, donors older than 45 years were less likely than younger donors (p = 0.001), and donors with more than five lifetime donations were more likely than less frequent donors to use such an app (p = 0.02).
In a metropolitan area, donors are very receptive to using a mobile app to manage their donations.
移动通信技术的迅速发展有可能极大地改变和改善献血者招募与保留工作。
向一个大都市地区的献血者发送电子邮件邀请，让他们参与一项基于网络的调查，旨在评估他们对献血移动应用程序（“应用”）的准备情况和兴趣水平。
共对982名不同种族、年龄组和有不同既往献血经历的受访者进行了调查。在受访者中，87.3%的人能方便地使用智能手机。当与血液中心联系时，62.1%的人选择电子邮件作为当前首选方式，其次是短信（10.1%）。大多数受访者期望的应用功能是能够随时（24/7）预约（76.8%）以及快速收到预约确认（81.3%）。许多人担心收到过多提醒或信息（64.1%）或个人信息保护不足（53.5%）。总体而言，67.7%的受访者表示他们可能会使用献血移动应用程序。使用可能性在性别或种族方面无显著差异，教育水平的影响有限。目前通过电话或网站进行献血预约的献血者使用此类应用的可能性相同。然而，45岁以上的献血者比年轻献血者使用此类应用的可能性小（p = 0.001），且终身献血超过五次的献血者比献血次数较少的献血者更有可能使用此类应用（p = 0.02）。
在一个大都市地区，献血者非常愿意使用移动应用程序来管理他们的献血事宜。
