Kaye Sherrie-Anne, White Melanie J, Lewis Ioni
Queensland University of Technology, Australia.
J Health Psychol. 2017 Oct;22(12):1534-1551. doi: 10.1177/1359105316630138. Epub 2016 Feb 22.
We review 20 studies that examined persuasive processing and outcomes of health messages using neurocognitive measures. The results suggest that cognitive processes and neural activity in regions thought to reflect self-related processing may be more prominent in the persuasive process of self-relevant messages. Furthermore, activity in the medial prefrontal cortex, the superior temporal gyrus and the middle frontal gyrus were identified as predictors of message effectiveness, with the medial prefrontal cortex accounting for additional variance in behaviour change beyond that accounted for by self-report measures. Incorporating neurocognitive measures may provide a more comprehensive understanding of the processing and outcomes of health messages.
我们回顾了20项使用神经认知测量方法研究健康信息说服过程及结果的研究。结果表明，在与自我相关的信息的说服过程中，那些被认为反映自我相关加工的区域中的认知过程和神经活动可能更为突出。此外，内侧前额叶皮质、颞上回和额中回的活动被确定为信息有效性的预测指标，内侧前额叶皮质在行为改变方面所解释的额外方差超出了自我报告测量所解释的方差。纳入神经认知测量方法可能会提供对健康信息加工过程及结果更全面的理解。
