Basch Corey H, Mongiovi Jennifer, Hillyer Grace Clarke, Fullwood M D, Ethan Danna, Hammond Rodney
Department of Public Health, William Paterson University, Wayne, NJ 07470, USA.
Department of Epidemiology, Mailman School of Public Health, Columbia University NY, NY 10032, USA.
Health Promot Perspect. 2016 Jan 30;5(4):261-8. doi: 10.15171/hpp.2015.031. eCollection 2015.
In the United States, skin cancer is the most commonly diagnosed cancer, with an estimated 5 million people treated per year and annual medical treatment expenditures that exceed 8 billion dollars. The purpose of this study was two-fold: 1) to enumerate the number of advertisements for skin products with and without Sun Protection Factor (SPF) and to further analyze the specific advertisements for sunblock to determine if models, when present, depict sun safe behaviors and 2) to enumerate the number of articles related to the skin for content. Both aims include an assessment for differences in age and in magazines targeting a Black or Latina population.
The sample for this cross sectional study was comprised of 99 issues of 14 popular United States magazines marketed to women, four of which market to a Black or Latina audience.
There were 6,142 advertisements, of which 1,215 (19.8%, 95% CI: 18.8-20.8%) were related to skin products. Among the skin product advertisements, 1,145 (93.8%, 95% CI: 93.9-96.3%) depicted skin products without SPF. The majority of skin articles (91.2%, 95% CI: 91.7-100.0%), skin product advertisements (89.9%, 95% CI: 88.2-91.6%), and sunblock advertisements featuring models (were found in magazines aimed at the older (>24 yr) audience.
Future research on this topic could focus on the extent to which images in these magazines translate into risky health behaviors, such as sun seeking, or excessive other harmful effects of UV radiation.
在美国，皮肤癌是最常被诊断出的癌症，估计每年有500万人接受治疗，每年的医疗费用超过80亿美元。本研究有两个目的：1）统计有无防晒系数（SPF）的护肤产品广告数量，并进一步分析防晒霜的具体广告，以确定模特（若有）是否展现了防晒安全行为；2）统计与皮肤相关的文章数量。这两个目的都包括对年龄差异以及针对黑人或拉丁裔人群的杂志的评估。
这项横断面研究的样本包括美国14种面向女性的流行杂志的99期，其中4种面向黑人或拉丁裔受众。
共有6142则广告，其中1215则（19.8%，95%置信区间：18.8 - 20.8%）与护肤产品有关。在护肤产品广告中，1145则（93.8%，95%置信区间：93.9 - 96.3%）展示的是无SPF的护肤产品。大多数皮肤相关文章（91.2%，95%置信区间：91.7 - 100.0%）、护肤产品广告（89.9%，95%置信区间：88.2 - 91.6%）以及有模特的防晒霜广告出现在面向年龄较大（>24岁）受众的杂志中。
关于这个主题的未来研究可以关注这些杂志中的图片在多大程度上转化为危险的健康行为，比如寻求阳光照射，或者紫外线辐射的其他过度有害影响。
