Kane K M
Pediatr Nurs. 1989 Mar-Apr;15(2):191-2.
The growing nursing shortage has pointed to the need for health care professionals and nurses in particular to understand general marketing principles. For nurses to be valued as competent and important health care professionals, they must continually market their 'usefulness' and work cooperatively with other professionals.
日益严重的护士短缺问题凸显了医疗保健专业人员，尤其是护士，理解一般营销原则的必要性。要让护士被视为称职且重要的医疗保健专业人员，他们必须不断推销自己的“效用”，并与其他专业人员合作。
